Your sales and customer success team members to submit reports. questionnaires. and recorded conversations that have insight into customer needs and Your customer objections. with your customers. so they know the common problems. interests. features. and resources your customers are crying out for. Third. check out review sites and user-generated channels like Quora and Reddit to find out what your audience is talking about and which posts are getting the most engagement. get clarity on what your theme cluster should be and what it should not be. Step Two: Choose a Main Theme The next step is to identify your main theme.
Based on this survey you will
This is the central theme that your content will revolve around. You must choose a topic that is relevant to your target group and in line with the company’ Lebanon Phone Number List Your customers goals. The key is to choose a topic that has enough depth and breadth to support a cluster of related content. For example. if you run a travel blog. your main topic might be “adventure travel” or “travel gear”. These topics are broad enough to allow for a number of sub-topics and related keywords. such as “best adventure travel destinations”. “adventure travel equipment” and “adventure travel experiences”.
Look at your existing content
To identify your main topic. you should start by going through the data and insights from your customer surveys to find out what they are interested in. and find out what topics already exist. You can also use tools such as Google Trends. Buzzsumo and SEMrus Mobile Number List h to see what Your customer topics are trending in your industry. Brainstorm with your team members. Have them throw a list of topics on the table. then go through each topic thoroughly. Your chosen main topic must be: Relevant for your customers. Connected to your business goals. And wide enough for cluster content. Once you’ve identified your main theme. it’s time to move on to the next step. Step Three: Conduct keyword research for your.