What is the correct format of an HTML email? Errors and solutions

Your email or newsletter should maintain a balance between text, white space, images, and links. However, there are still many marketers who send emails that do not comply with this rule.

At Benchmark, we’ve correct format seen it all: emails with too many images and overly simple emails with little engaging content.

The goal of this article is to help you format your next HTML email correctly . We explain the main components of any email, how you should format your emails, the most common HTML errors, and how to fix them.

Read on to learn more about how to design a professional HTML email.

How to shape a good email

Formatting is a critical part of email marketing that you should never ignore. Whether you want to send a sales email to potential customers, promote your latest offers, or run content marketing campaigns , you should pay special attention to the format of your emails.

Formatting your emails cameroon phone number list correctly makes your email look professional and easy to read. It also helps you convey your message clearly to the recipient . If you’ve always wondered how to properly format your emails, here are the parts that make up the email format and tips for using them correctly in your next campaign.

The subject of the email
Most sales emails go unopened or end up in the trash because their subject lines aren’t compelling enough. Before you hit the send button, format your subject lines using the tips below.

Be concise and correct format get straight to the point
Keep the number of characters between 50 and 75
Customize it for each potential client

Avoid words that trigger spam filters

Avoid overpromising in your subject line
Use the subject line to inform your recipients what to expect and set the tone for the content of the email.

The body of the email
The body of the email should contain the main message you want to send to your recipients. You should acknowledge your recipient, include the value proposition of that email, and add a call to action.

Besides these three components, what else should you include in the body of your emails?

Keep your content short and to the point. Yes, you can include a lot of content in the body, but research shows that emails with 50-125 words get a higher response rate.
Break your content into short paragraphs.
Use simple words to facilitate understanding.
Proofread for typos and grammar errors.
Avoid overly informal words and phrases.
Includes a formal closing.
benchmark 50 call to action examples for your digital marketing email example html template

Download this free HTML email template

The call to action (CTA)
CTA (Call-to-Action) is vital in email marketing because it tells your recipients what action you want them to take. CTAs, when used well, increase click-through by lists rates, which helps you achieve better results and revenue.

The email signature
Email signatures let your recipients know they are communicating with a real, trustworthy person or company. With your email signatures, you give your recipients the opportunity to learn more about you, while making your brand recognizable and professional-looking.