SEM and SEO two different sides of the same coin. Both search engine marketing measures aim to reach and attract customers who are willing to buy to your website but the methods of operation between the two are different. In this blog we explain how SEM and SEO cannot and should not live without each other. SEM and SEO – what do they affect Today search engines are most likely the first place your potential customer goes to look for information or a solution to their nes.
There is no clear strategy
Sspecially if behind it. However as a unifying work step both specialists have a keyword research in front of them at some business database point on their desk. It maps the average monthly search volumes examining the themes categories and search terms whose organic rankings the SEO expert begins to develop and on the other hand the SEM expert uses in his advertising. In SDMs working methods this research work is guid by defining the content strategy and buyer personas .
That potential customer
When you know what your customers are like and how you should communicate to them at Mobile Number List different stages of the purchase path SEM and SEO can already think together in the keyword planning phase which keywords should be invest in in particular in advertising and which ones in the development of organic content.