Content marketing definition (in Polish content marketing): these are long-term activities that help build relationships with audiences by sharing interesting, high-quality, valuable content.
Basic content marketing activities are
creation,
distribution and
content promotion.
marketing diagram how to build awareness using social mia ads, google ads and seo
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CONTENT MARKETING (why is it worth it)
You’re about to learn a content marketing strategy for how to:
more traffic,
backlinks
and more sales from your marketing content channel
Here’s the recipe for success:
If you are serious about getting results from content marketing, there are three steps you ne to take:
Step 1: Find content with a proven track record of attracting backlinks, social shares, and rankings on the first page of Google.
Step 2: Make strategic improvements to this content. Make it better than the previous ones and the competition.
Step 3: Promote this content via social mia ads and email (you’ll learn a lot about this today).
Let’s get start!
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As you probably know, these 3 steps contribute to your 10/10 content marketing score …
… SEO and content strategy (content marketing) that are changing the way marketers create and promote their content.
Content Marketing
Not familiar with these steps?
No worries.
While reading this article you will learn everything about content marketing
I will show you this using the example of one of our client’s blog posts, where we optimiz content for SEO. It was a pretty busy time because the holidays were coming up soon.
…and this is what happen:
In its first week, the post generat 3,231 views.
It also attract over 500 social shares.
And these are not average results!
But that was just the beginning
7p marketing mix
“But wait, there’s more”
What happens when a page attracts a lot of high-quality links (backlinks in SEO)?
The site is higher in Google!
And that’s exactly what happen with our client’s e-commerce blog post.
His post is currently ranking #2 in Google for his target keyword (2100 searches/month).
Remember, the keyword I’m ranking for is no joke. 2100 is a lot of searches.
Despite being relatively new, the site ranks above large websites and stores, including marketplace and Allegro.
Because it ranks #2 for this target keyword – and ranks for dozens of long-tail keywords – organic traffic to this page continues to increase day after day.
Combining the viral traffic, plus everything else you’ll read about in December with slow organic traffic (and paid advertising), the client had a site that drove over 20,000 total page views.
As you know, many people leave the business year after year because they did not get enough page views and product hits.
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Do you already see the potential of content marketing
In fact, this one post generat 953 new email subscribers and over 30k in net sales!
Want to know how important data list of countries by email we did it… and how you can do the same?
Read on.
Content marketing funnel sales funnel
Content Marketing Strategy
Now it’s time to find out how this online store became phone number br so successful so you can emulate it in your content strategy.
Here’s something many fear in the internet marketing industry – content marketing:
High costs and competition.
Most industries are CRAZY competitive
But understand this:
You can do a lot on your own without hiring our content marketing agency!
Really!
And you can overtake the competition that has been on the market much longer
So here’s what you ne to do.
demand generation inbound marketing content
SEO and content marketing basics.
Look through the big players. Their blogs are often boring. The content is really generic and uninspiring, leaving you with a huge opportunity.
Refresh your knowlge of the principles of correct HTML coding
Focus on optimizing your code according to our tips that you will find in the post on SEO optimization.
But to take your store to the next level, you ne to do something more.
To compete with the big players in the online marketing space, you ne something different:
A proven content marketing strategy that you can use to achieve SEO success.
In other words, do it 100%
Let’s dive into the process.
Here are the steps:
Step 1. Create amazing content marketing content
Before you start writing, you ne to find content that is already well done.
You have two options here:
1. Direct, highly relevant content – this is content that is directly relat to your industry. For example, if you have a blog about cats, you want to look for popular content about cats. That’s it.
2. Indirect Content – This type of content is not 100% relat to what your blog covers. However, there is something in it that you can incorporate into your own. For example, a blog post titl “50 Ways to Improve Your Dog’s Health” could easily be transform into: “15 Tips to Improve Your Cat’s Health”.
Here’s how you can follow the same content process when optimizing your content marketing strategy.
First, use Google Keyword Planner to find high-volume keywords to do your content marketing around.
SEO-with-Google-Keyword-Planner
When you use GKP, you will notice that keywords have different number of searches per month.
Then identify the posts and pages that are currently ranking on the first page of Google and see if they are not good enough.
Then you can use a content marketing strategy to start competing with others.
Here’s how:
Step 2: Correct the content found in Step 1
Content marketing takes work.
Once you have found well-craft content, you ne to complete the most important part of any content strategy:
Create something better.
Use 5 techniques to take your content to the next level.
