SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content to support your business goals. Our SEO content strategy can be summarized into one sentence: We create and maintain high-quality, search-focused content about topics with business potential, search traffic potential, and ranking potential. We’ve carefully crafted this sentence. Each word has earned its way in. If you remove any one of them, everything falls apart. Let’s look at how our content strategy works. 1. How to Find topics with search traffic potential The goal of creating SEO content is to rank high on Google.
That means you’ll
Need to target topics your potential customers are searching for. Here’s the quickest way to find keywords with search traffic potential: Go to Ahrefs’ Keywords Explorer executive email list Enter a few broad keywords related to your site or niche (for e.g., we can look for keywords like marketing, seo, keyword, and keywords for our blog) Go to the Matching terms report Filter for keywords with Traffic Potential (TP) A keyword’s business value, or business potential, is how easy it will be to pitch your product while covering a given keyword. For example, if you own an online store selling coffee equipment, it’ll be much easier to pitch your own product for a topic like best coffee machines versus why does coffee make me sleepy.
How to The keywords with
Higher business potential are the ones you should prioritize in your SEO content strategy. Here’s a cheat sheet for scoring the “business potential” of keywords: Analyze Mobile Number List ranking potential Due to a variety of reasons, some keywords are harder to rank than others. So while that doesn’t mean you completely avoid difficult keywords (especially if they have business value), you should take ranking difficulty into account when targeting them. At Ahrefs, ranking potential means it’s viable for us to rank in the top three with our available resources. But how do we know we’ll be able to rank in the top three? We do this by assessing four things.