You may be interest in: “eCommerce and abandon cart: the key statistics for 2022” Why e-shoppers abandon their cart abandon cart cases is the user’s assessment of the additional costs that are add to those of the product (or service) he intends to purchase. In the study publish by the Baymard Institute for 2021, it emerges that 48% of shoppers abandon their online purchases due to additional costs relat to shipping, taxes or fees associat.
with the product. You might be interest in:
3 other elements that will characterize eCommerce in 2022″ Another reason that leads to interrupting online purchasing email list is to be found in cases where the e-shopper is ask to create an account. Within the same survey, the percentage of users who indicat this type of reason link to abandoning the cart amount to 24%, follow by delivery times that were too slow (22%). There are also causes relat to the performance of the e-commerce site.
According to HubSpot, in fact, 57%
Of online consumers decide not to purchase a product if a site takes more than 3 seconds to load the page relating to the purchase procure. Again Mobile Number List according to the opinion of the leading company in Inbound Marketing, 80% of these users will never return to that site. Is your eCommerce not performing as you would like? Discover business data, common errors and best practices The best strategies to combat the phenomenon of cart abandonment The first help to combat the phenomenon comes from Marketing Automation.