The Beginner’s Guide to Small Business SEO

Do you find SEO daunting? Do you lack time to learn the intricacies of this ever-changing and often puzzling field? Here’s the guide for you. I know a fair few small businesses owners. They’re busy people. My brother and his friend run a small wedding videography business. They’re fantastic at what they do, but when it comes to marketing their business online, they’re amateurs, to say the least. (Sorry, Martin & Gary!) I’m not saying this to be mean. The Beginner’s As I said, they’re busy—they don’t have time to learn SEO. But even if they did, they’d likely face the same issues as many other small businesses: They don’t have much technical expertise.

SEO isn’t that complicated

But “being good at computers”—as my Nana would say—is a definite requirement if you’re doing this yourself. They don’t have the budget: Knowing what needs doing executive email list is only half the battle. Hiring marketing staff to do the work is the other more expensive half. Everything above sound familiar? This article focuses on simple, low-cost and quick wins, many of which need only be done once to have a positive lasting effect. I’ll also talk about outsourcing some of this stuff, so you have more time to focus on the crucial business activities that put money in your pocket. Still, I’m going to assume that you already have the absolute basics covered in that: You have a website.

You’ve already installed

Google Analytics, Search Console, Bing Webmaster Tools, etc. You’ve claimed or created your Google My Business listing (if relevant). You get some traffic—not necessarily Mobile Number List from search engines. The Beginner’s You’re a local business with only a few locations or are in a service-based industry. First things first—we need to cover a few more basics. Let’s begin by making sure that Google has your website indexed. Being indexed simply means that Google is aware of your website. It doesn’t necessarily mean you rank for anything worthwhile, but it does mean there’s a chance of your site popping up when people search for relevant queries. Not indexed no chance of ever ranking for anything.

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