” According to Barriliance, emails sent to customers relat to cart abandonment achiev an open rate of 41.09% during 2021, compar to an average open rate of 16.97% for corporate marketing emails. What do these data suggest? because customers react positively to company reminders about incomplete orders. You might be interest in: “Promoting the new website: the 6 moves to make before its launch” Retargeting and remarketing strategies That’s not all, since 3 out of 4 consumers are attract to ads bas on retargeting.
A significant percentage, equal to 26% of potential customers,
Thanks to retargeting, return to the site where they were about to make the purchase. Brands that personalize their ads through country email list remarketing see an ROI of 1,317%. There is also public appreciation for personaliz advertising (equal to 87% according to Growth Badger) as they consider it in line with their purchasing behaviour. However, these are options that can be integrat with a variety of platforms such as, for example: Google Ads, Facebook, Linkin, MailChimp, Active Campaign and many others.
The importance of free shipping to limit cases of cart
Social mia marketing statisticsabandonment abandon cart A further piece of data is particularly important: when free shipping is provid, 79% of potential e-shoppers are more likely to complete purchases online. As mention above, the additional cost of shipping is one of the biggest reasons why shoppers abandon their carts. The advice is, therefore, to set a final price of the product that includes all additional costs. Mobile Number List Do you want to know more data relating to digital innovations to grow your company? Contact us Do you want to increase sales? Get in touch with us for advice on integrat communication for your company TweetShare Marco Targa.