The rise of ecommerce motivated by the context derived from COVID-19 has posed an unprecedented challenge for digital stores and has caused. Many businesses to be fully launched into the digital transformation of the retail sector and that part of their sales. Or their all were given through the internet. […]
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will take place on May 20 and 21, 2021 and was born as an online congress. Focused on marketing and sales, focused on the public in Spain and Latin America. An event that has the presence of more than 40 marketing and communication professionals. Who will offer a global and […]
IEBS Business School , the leading digital business school in online training, presents The Future of Data & IoT , a global and online event that will bring together great references and digital leaders from the world of Big Data, Business Intelligence, data analytics and the Internet of things. During […]
In an increasingly digital, technological and global scenario, user interests and customer purchasing trends continue to evolve towards new forms of consumption, showing a clear preference towards the personalization of information that translates into obtaining benefits beyond of products and a continuous and consistent experience through all touch points that […]
To understand the origins of this advertising holiday we must stick to 3 different legends that tell how San Publicito , our dear and beloved patron saint, became a martyr in our wonderful world of advertising (and marketing). We don’t know if the stories are true or not, but they […]
At Cyberclick we have achieved gender parity in the Technology and Innovation team and, for this reason, we want to share this achievement through the. “We are already 50-50” campaign , an initiative that is part of the GETHub project, promoted by Barcelona City Council and the allWomen school. In […]
The importance that video marketing has gained in our sector is quite normal. Since the rise of video in recent years has been simply dizzying. To give you an idea, we are going to try a little visualization exercise: close your eyes and imagine the amount of videos that circulate […]
Since the birth of Instagram we have been able. To see countless changes and innovations: we went through a time when exaggerated filters abounded in everyday photographs. We saw the followers of some characters grow exponentially, we witnessed the euphoria of following pet profiles and, finally, we reached the video […]
Storytelling is one of the oldest marketing tricks…and rightly so, since it almost always works . But what exactly do we mean by “tell a story”? To tell a story, we need to create dramatic tension. Think about the parts of a story you were taught in school: In the […]
Instagram first launched Stories advertising in March 2017 and has been expanding its options. These are the fundamental keys to understanding what these types of ads consist of and why they work so well. Facebook is the most universal network, to which users connect to find out about their family […]
