A visually appealing email design can attract your target audience, showcase your brand message, and encourage subscribers to click on your CTA. Since email marketing generates 40 times more leads than social media , it is one of the most effective ways to improve conversion rates. All in all, your email design is a very…
Staying on the cutting edge of digital marketing is essential for small businesses. As technology continues to change consumer behaviors and interactions, staying on top of the latest digital marketing trends is no longer an option, but a necessity. In this article, we embark on a journey through the dynamic digital marketing landscape , uncovering…
As a small business, you need your tools to be effective and reasonably priced. If you work with a small team or are a freelancer, you don’t have time to navigate complex tools. You need something simple and easy to use. Email marketing is a smart move for any small business owner. The return on…
Your email or newsletter should maintain a balance between text, white space, images, and links. However, there are still many marketers who send emails that do not comply with this rule. At Benchmark, we’ve correct format seen it all: emails with too many images and overly simple emails with little engaging content. The goal of…