Two and a half degrees of separation: How networking facilitates the circulation of ideas (and makes the economy go round” ). Two and a half degrees of separation: Semerssuaq blog talks in a simple. ironic and at the same time professional way about social networks and communication 2.0. How have new mia and new technologies chang the way you communicate? DF: We are the ones who change the technology and tools we have available. Twitter. for example. ask “what are you doing?” today he asks “what’s new?” because those who us it had start to talk about everything. not just about themselves. What I do is tell the same things through different means.
Any advice you would like to share with communications professionals?
Mdb: above all. Times have chang: before publishing a. Text or a photo was a slow and. Two and a half degrees of separation: cumbersome activity. Business lead weeks could pass between thought. Production and publication and they were not . Always weeks of reflection today between the idea. The writing and publishing can take just a few seconds. And what I . Publish not only reaches many people immediately but remains there for all those who want to discover or riscover it at a later time. Let’s imagine that you receive a . Thousand emails a day in which both companies and. Agencies offer you collaborations. Product tests. Participation in events. Etc. Do you think traditional press releases are still effective or would you suggest “retiring” them?
A prediction on trends in the communications sector for 2015?
DF: I trash a lot. yes. I have set filters to select emails to read. Most of the emails I don’t read are sent to indistinct recipients. If you didn’t spend two minutes writing to me. why should I spend them reading that email? It is better to send fewer emails to have a higher opening rate by writing to people. not to a mailing list. MDB: In my opinion it is not a question of format but of distribution horizon . The press release. in its various forms. is content that works when it is design and distribut for a limit and select number of people. There are many situations today in which a company should simply Mobile Number List and directly make information Two and a half degrees of separation: public. intermiaries who can only slow things down. In your opinion. what are the keys to the success of online content?