Secrets of An Effective Lead Magnet Revealed

Before you even build your lead generation funnel, create a lead capture form, and design a landing page, you need to create a lead magnet. This very first step will affect the success of the whole lead generation campaign and determine whether your digital marketing strategy is effective or not.

In this post, we’ll introduce you to the most effective lead magnet ideas (surprise-surprise, we aren’t going to talk about eBooks) and tell you how to create one that attracts the right leads.

What is a lead magnet

A lead magnet is an asset a business gives away for free in exchange for a website visitor’s contact information, like an email address or phone number. Lead magnets come in different formats, including downloadable PDFs, free samples, videos, freebies, and more.

What makes a good lead magnet

It’s not enough to produce another brochure on a given subject and expect leads to pour in. An effective lead magnet should meet the following requirements:

• It resolves your prospects’ problems. To make people want to access your lead magnet, you need to make sure they find it useful. It’s only possible when you understand your prospective customer’s pain points and know exactly how you could help them.
• It’s in line with a specific stage of the buyer’s journey. Who do you want to reach with your lead generation campaign? Are these people relatively new to the subject? Are they already proficient with it? The type of content you decide to use as a ground for your lead magnet highly depends on where in the buyer’s journey the people you want to reach are.
• It’s aligned with your business goals. When you create a lead magnet, you need to have a clear understanding of how it contributes to your bigger goals. An asset you promote should not only look catchy but also stay relevant to your core offering.
• It helps to move leads down the sales funnel. Along with a great idea behind it, a perfect lead magnet should also include great content. It often happens that people get frustrated with what they get in exchange for their contact information. A lot of brands promote lead magnets that don’t meet expectations set with landing pages. They focus on building an email list, not on building relationships with their future customers. However, they don’t consider that after one negative experience, their audiences won’t be eager to interact with lead nurturing campaigns and will rather unsubscribe. Make use of advanced email lead generation tactics to build long-lasting relationships and always add a human touch and humor to your communication.

 

Next time you think of creating a cheat sheet or hosting a webinar, ask yourself the following questions:

• What’s the one problem we can help our prospects to address for free?
• Where in the buyer’s journey are the people we’re going to reach?
• Will we use it for inbound sales or outbound sales?
• How will our lead magnet help us to reach our business goals?
• What happens next after a lead accesses it?After you answer these questions, you’ll be able to exclude lead magnet ideas that have no potential for your business.

Lead magnet types

According to HubSpot, marketers most often use eBooks, webinars, checklists, digital PR and free tools as lead magnets for their inbound lead generation.Best lead magnet examplesHowever,  iraq email list  he list of content ideas you might use to capture potential customers’ emails isn’t limited to these 4 formats. Below you’ll find some iconic lead magnet examples that will inspire you

1.Two-step funnel by HubSpot

This is probably the best lead magnet example the best websites to play for free online we’ve seen. HubSpot uses a two-step approach where audiences are first offered to check their sites with the Website Grader tool for free, and then they see a CTA leading to a free course on website optimization displayed right on the belize lists  page with the test results.

This way, the company proves to you that there’s room for improving your site performance before offering you to fix the problem. After facing the results of the check, more people will be inclined to download the course.

SaaS advertising is never straightforward, and this is a great example of a promotional campaign for B2B companies with lengthy buyer’s journeys. With one campaign, you’ll not only attract cold audiences who might fail to be aware of the problem but also move them right to the next stage with mid-funnel content.

2.   Traffic drop checklist by Brendan Hufford

Brendan Hufford is an SEO expert and marketing influencer who has built a strong online presence on LinkedIn.

His leads also pass the two-step ‘verification process:’ to get a link to a landing page from where they’ll access the Traffic Drop Checklist, a person should comment on the LinkedIn post.

When it’s done, Brendan sends the landing page link in a message.his approach allows Brendan to increase the visibility of his post on LinkedIn and make sure he captures only the most involved contacts

3.   Virtual summit by Drift

A conversational marketing platform, Drift uses a variety of lead magnets to capture leads in different stages of the buyer’s journey.

The company has announced a virtual summit to attract both marketers and sales representatives who are responsible for pipeline management in their companies.