What email metrics should I pay attention to?

When it comes to your email marketing strategy and sending email campaigns to your contacts, there are many metrics to pay attention to. The email marketing metrics you email metrics should always be monitoring are: Return on Investment (ROI) Conversion rate Click-through rate (CTR) Low Opening rate While opens are important, because they obviously tell…

How to make a good newsletter: Everything you need to know

Have you ever received a newsletter that caught your attention from the first glance? That email that you look forward to every week or month because it always contains interesting and relevant content. The ability to create a good newsletter is not an art reserved only for marketing experts; you can do it too with…

How to increase b2b marketing efficiency with a chatbot on Whatsapp?

In today’s digital age, marketing automation and technology play a crucial role in optimizing B2B marketing strategies. One of the most powerful tools in this regard is the chatbot on WhatsApp. In this article, we will explore how businesses can increase their efficiency in B2B marketing by leveraging the capabilities of a chatbot on this…

Opt-In Email Marketing: How to Create Permission-Based Subscriber Lists

Many email marketers consider a growing subscriber list to be a sure sign of the success of their strategy. After all, a large list means that hundreds or thousands of people have signed up to receive your emails. But how many of those email addresses are actually valuable? If a large portion of your emails…

Why Your Subscriber List Isn’t Growing: A Troubleshooting Guide

If you work in email marketing , you know that your job isn’t just to create amazing email marketing campaigns, but also to build a list of high-quality, loyal subscribers with people who want to hear what you have to say. Don’t rest on your laurels – you need to have an Subscriber List ongoing…

How to maintain a high-quality email subscriber list

Building a high-quality subscriber list is just the first step to email marketing success . However, to maximize the effectiveness of your campaigns and achieve better results, it’s equally important to maintain the quality of your subscriber list over time. A high-quality email subscriber list consists of engag and interest subscribers who look forward to…

Segmentation in email marketing: what it is and how to put it into practice

As Matt Blumberg says , “Getting to the inbox isn’t your goal, getting subscribers is.” And sending out mass, generic emails isn’t going to do the trick. To keep subscribers engaged, you need to send personalized emails that feel like friendly messages between friends. It all starts with segmentation. In this article, we explain what…