In this article, we’ll explore how you can transform your telemarketing strategy so that every call is an opportunity to generate real revenue. From segmenting your database to using sales techniques, I’ll show you how to structure your campaigns so you can capture your prospects’ attention, increase your conversion rates, and see results that impact your business….
The Business Process Outsourcing (BPO) sector in Colombia continues to be an economic pillar , not only for its capacity to generate employment, but also for its growing contribution to innovation and competitiveness in customer service, marketing and telemarketing. However, as you well know, this is not a path without challenges: the sector has undergone significant changes…
One of the most revealing and valuable indicators is the First Call Resolution or FCR. There are various indicators to evaluate the efficiency and quality of the service. However, one of the most revealing is the FCR, or first contact resolution. Although its name may sound technical, this indicator reflects one of the essential objectives in customer…
The way companies manage customer experience can be the key to gaining or losing customers. Today, more than ever, customers expect fast , accurate and available responses at all times, regardless of the time or communication channel. For Contact Centers, which are the direct point of contact with the customer, meeting these expectations can be a constant challenge ,…
Telephone debt collection is a delicate process that, when executed effectively, not only helps to recover debts, but also strengthens customer relationships. For many professionals, each call represents a challenge : how to approach the conversation to obtain positive results without losing empathy? Building a proper script for each phase of the collection is key to achieving…
In today’s digital age, email marketing has establish itself as an essential tool for all those companies that want to connect effectively with their audience. Through different types of email marketing strategies , it is possible to achieve direct, personaliz and meaningful communication with subscribers. In this article, we explain the different types of email…
You probably already know that you should be using email marketing , but you may not be sure how to get the most out of it. Lead nurturing and lead capture can be tricky, and it’s common for businesses to make mistakes that can undermine the effectiveness of your strategy. In fact, according to recent…
Email marketing has become an essential tool for businesses looking to connect with their audience effectively. However, sending emails without measuring their performance is like navigating blindly in a digital world. This is where Key Performance Indicators or KPIs come into play in email marketing . In this article, we will explain the importance of…
B2B (Business to Business) marketing plays a vital role in today’s business world. Statista’s 2022 State of B2B Digital Marketing report highlights that 86% of B2B companies consider marketing essential to their success. In a relationship-focused business Key Strategies environment, implementing effective marketing strategies is crucial. Throughout this article, you will learn how to customize,…
After all the sweat, blood, and tears you’ve put into crafting that all-important email for your subscribers, it’s finally time to hit the send button. But after you send them, a large portion of your subscribers end up not receiving them. Can you imagine the horror? Bounc emails are nothing new in ruce bounce email…
you’ve started an ecommerce business, this should be music to your ears. It means there’s a ready market to buy your products. However, to make the most of this opportunity, you must first develop an ecommerce marketing strategy. A marketing strategy helps you improve brand recognition, drive consistent traffic to your ecommerce website, and encourage…
Major email providers like Gmail and Yahoo know how annoying it is for users to receive spam messages . That’s why they have adjusted their filtering policies and are stricter with their rules. These new policies will come into effect in February 2024. Alert about new Gmail measures for mass mailings But what does this…