Outsourcing has a poor reputation thanks to a seemingly never-ending supply of flaky freelancers who do shoddy work. But that doesn’t mean you’ll always get bad results when you outsource content creation. Before 2018, we worked with freelancers to produce most of the content on the Ahrefs blog—one of whom was our very own Joshua Hardwick. We still managed to increase our blog traffic month after month: In other words, when done right, outsourcing can be quite powerful. How to Outsource In this article, I’ll show you our proven process for finding and working with freelance writers.
I’ve also tested
Some popular freelance websites so you don’t waste time and money on those that aren’t worthwhile. But first… I love this flowchart. However, there are some company data other good reasons to outsource content creation: You’re too busy. Finding time to create content is impossible. You hate writing. Every time you sit down to write a post, you feel physically sick. Hemingway’s quote, “There’s nothing to writing. All you do is to sit at a typewriter and bleed” resonates deeply with you. You’re in an industry that requires domain expertise. You need a subject matter expert to create articles and provide accurate advice. You have a budget. You’re already doing content marketing and can see the ROI.
All you have to
Do is to double down and scale it up. Have you decided that outsourcing content makes sense for your business? That’s the easy part. It is actually dependent on your Mobile Number List content marketing knowledge. If you have no idea how to run or grow a blog, choose an agency. They have the expertise and can help you with your goals. How to Outsource However, agencies are usually contract-based and thus have higher switching costs. They also tend to have their own processes for content marketing. If you want things done a certain way, working with agencies can be difficult. If you have existing knowledge, it’s better to work with freelancers. There are no obligations. You can work with a few, then pick the best ones. The only downside is that you have to train them in the way you want.