Data released monthly by show that advertising investment reached 578 million euros in November last year. Compared to the same month in 2021, there was an increase of 7.3% since the same period last year, with a transaction volume of €538.6 million. As far as media is concerned, all media except newspapers have shown a positive evolution. In November 2022, Digital occupied the first place in advertising investment, receiving 252.8 million euros, an increase of 7.3% over the same period last year. In the digital sector, the best performer this month was social networks, where investments increased by 10.1% to 66.8 million euros.
Website investments increased by 9.5% to €91.2 million
This compares to €83.3 million in the same period in 2021. Finally, within digital media, searches for increased by 8.2% to 94.8 million in November 2022, up from 87.6 million executive email list euros in November. The second-ranked media by investment is television, with advertising investment concentrated at 191.8 million euros, an increase of 5.1% from 182.5 million euros in November 2021. Radio stations, which ranked third in advertising investment, placed 49.8 million ads in November.
Higher than fourth-ranked media Diaries
The channel amount was 37.4 million euros, a decrease of 1.9% compared with the previous year. According to foreign media reports, its investment by 20.3% to 29.3 million Mobile Number List euros. Inroaded pointed out that magazines are the sixth largest media in terms of investment value, with investments increasing by 3.9% to 11.6 million euros. Cinemas recorded €2.5 million, an increase of 11.4% in investment. Finally, Dominical Les generated revenue of 1.5 million euros, a decrease of 0.4% compared to the same period last year.
