We have managed to get 2,381 people to download our ebook, of which 1,390 are new contacts, that is, they are interacting with us for the first time, and 991 were already in our database.
Our question as marketers should be:
Are they likely to be potential customers, both new and old?
So, when you design your website forms, first of all, list Middle East Mobile Number List parameters are essential to ask your contacts. This way you will know if they are MQLs (marketing qualified leads) or not.
An example of a list would be
Investment in digital marketing
Interest in hiring a digital marketing company
The first time you visit us you can ask
The second time you visit us , probably to download Recent Mobile Phone Number lead new that we have offered you through lead nurturing , we can ask you:
Investment in digital marketing
Interest in hiring a digital marketing company
The first name, last name and email are always required, so that the system can detect which contact is from our database and fill in the parameters that are still empty.
Thus, with 3 of our digital books that you can download, we have managed to get all the data we need to assess whether it is an MQL or not. If, for example, we have a lead that meets these data:
We will have to contact them,
In a personalized way. It can be by phone or email, but the objective will be to arrange a first appointment with them and assess how we can help them.
Closing stage: converting MQLs into SQLs with more digital content
A Sales Qualified Lead (SQL) is a potential customer of a brand, defined and analyzed first by the marketing department and then by the sales department. This type of potential customer is considered ready for the next stage in the sales process. They have shown interest in us.
At this stage of SQL
You can continue using digital content to further convince the potential buyer and turn them into your client. For example, you can use a success story or a study with data that helps convince the client.
