Most users lead a hectic pace of life and time is precious to them. For this reason, many times they prefer to consume attractive audiovisual content than read a post of two thousand words. And why not put yourself in the shoes of your audience to make things easier for them? It is important to take into account the tastes of the users. Their preferences, in order to satisfy them and generate more engagement . But you should also know that the video has a strong impact. Because it is easy to share and can easily go viral . It is a format with which the user feels very comfortable, since they can “like”, leave comments and share it.
The importance of video marketing
Although with TikTok it is shown that users like to be creative and to be challenged. In addition to this, videos have the power to immediately connect with the user because you can tell stories that sympathize with them, convey emotions that touch Dominican Republic Whatsapp Number List their hearts, share experiences and, ultimately, all this will help them retain your message longer on his head. As if that were not enough, video marketing, in addition to providing great value to the user, positions itself in search engines, which will allow you to appear in the first Google searches if you use the keywords correctly. Why integrate video into your Inbound Marketing strategy?
To take advantage of video in your content strategy
Normally, in the recruitment stage, you tend to create valuable content on a blog and on social networks, with the aim of attracting visitors. Then, in the next phase ( conversion ), it is sought that the visitor becomes a lead to nurture it and finally lead it Mobile Number List to sale . T But, how to motivate them to leave us their email? Here we will have to give them something of value in return and therefore we will have to create a lead magnet. One of the most common content used to attract leads is ebooks and guides, although what is working very well are videos, in the form of tutorials and success stories.