In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. What is inbound marketing? Inbound marketing is a marketing strategy that aims to “pull customers in” with relevant and useful content. The term was coined by Brian Halligan and Dharmesh Shah, founders of the SaaS company HubSpot. According to them, it typically involves three stages: Attract – Bring in the right people. Engage – Inbound Outbound Help them with their pain points and goals. Delight – Help them find success with your product or service.
This stage is all
About attracting potential customers to your website with useful content. One way to do this is to create content for topics your target customers are searching for. You company data can find these topics using a keyword research tool like Ahrefs’ Keywords Explorer. For example, here’s how we can find topics for an online store that sells coffee products: Some people who visit your website will buy right away. But many won’t. That’s because they need time—time to think about their problems, consider their situations, and evaluate solutions. Even if they’re not buying now, you’ll want to be there and continue to engage them. That way, your brand will be top of mind when it’s time to buy.
Inbound Outbound to do this
Is to build an email list. Encourage your website visitors to sign up, then send them regular updates. For example, we send a weekly newsletter that includes both our Mobile Number List latest content and recommendations from around the web. Each happy customer can spread the good word among their friends and family, therefore referring more customers to you. But how do you “delight” your customers? The best way to do this is to have a great product. If your product doesn’t help your customers solve their problems, it doesn’t matter how many tactics you implement. You’ll also want to guide your customers to make the best use of your product or service. For example, at Ahrefs, we have tons of in-depth courses that cover the nooks and crannies of using our tool.
