Sincerity pays more than originality: our stories and experiences are more interesting than many identical contents written for algorithms and not for people. MDB: It’s all about coherence and cohesion. as linguistics teaches us: content is effective when it talks about something that interests its audience using the right language and at the right time and pace . Unfortunately – or fortunately – there is no a priori right or wrong content or style. If I have to indicate one characteristic it can only be the harmony with the readers: if you know them well and continue to know more than them. it’s done. We often talk about online influencers. What meaning do you attribute to this term and do you think it describes you? DF: I have a t-shirt on which I had a phrase by Alessandra Fararabegoli embroider
We often talk about online influencers. What meaning do you attribute to this term and do you think it describes you?
An influencer is not someone who has a high Klout. it’s someone who makes things happen. I like connecting people and seeing things happen. Then. yes. I also have a high Klout score. business database MDB: For me. an iNfluencer is someone . Who has cribility on a specific topic to the point of pushing someone to . Do something or change their position. He can describe me for the topics on which I have cribility. Which are very few what do you think is the future . Of public relations? Given the digital turn in pr. What do you believe are the “Must have” professional . Characteristics and skills of professionals in this sector? Df: to do a good job. Those who work online must be there with . Their own account before that of a company or product.
What do you think is the future of Public Relations? Given the digital turn in PR, what do you believe are the “must have” professional characteristics and skills of professionals in this sector?
And before doing digital PR you must know the basics of PR . so as not to shout at the case of success for what is part of the ordinary part of your work. MDB: First of all. forget that there has been a “digital turning point”: Public Relations serves to create and manage public relations. pass the pun on me. The Internet allows you to do this with different tools. on multiple tables and at different paces (not necessarily faster). The main skill. perhaps the only one. is to keep in mind that our work is made up of relationships with people. not the management of tools . Even though I had a thousand questions to ask the two bloggers. Mobile Number List I unfortunately have to leave you here… for the moment! Don’t hesitate to leave us a comment with your questions or reflections !