How to do video marketing

Video marketing consists of using videos to publicize, position, promote and sell a brand, product or service. Within the world of digital marketing, we can understand video as one more piece within a brand’s content strategy. For brands, video marketing is a very powerful tool when it comes to achieving their business objectives , and the data shows it: 78% of the content consumed today on the network is audiovisual. 57% of consumers are more likely to buy a product after watching a demo video. After watching a brand video, 26% of users search for more information about it, 20% visit the corporate website and more than 15% go to physical or online points of sale to buy.

Research your audience

80% of users remember a brand or product better if they have seen its videos. According to Amazon and Dell, after watching a product video, the probability of purchasing that product increases by approximately 35%. The video format admits Kenya Whatsapp Number List many variants depending on the characteristics and goals of the brand. Here are just a few examples of the types of videos you can incorporate into your video marketing plan: Company Presentation Videos – A summary of the company’s values ​​and the products or services it offers to the market. Live videos : to share events or special moments of the brand.

Define your goals and objectives

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Videos of testimonials and success stories : videos where the brand’s customers are given the floor to explain how it has helped them. How-to videos – To show your audience the ins and outs of a product launch, for example. Videos of the day to day Mobile Number List of the company and the employees : to show their closest side. Tutorial videos : step-by-step demonstrations of how to use a product. One of the most useful for users. Storytelling-based videos : tell a story to emotionally connect with the user through brand values. And of course, we can and should always include new formats and technologies in our video marketing plan, such as interactive or 360-degree videos.

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