“Bumper Machine has allowed for greater flexibility by letting Grubhub create new and engaging video formats from our existing creative. As a result, we were able to generate shortened videos to leverage as part of our ongoing campaigns,” a Grubhub spokesperson said.
This new feature will be free for all
YouTube advertisers. Although it is currently in a testing period and exclusive to some creators, Bumper Machine will be fully available later this year .
Bumper Ads: 6-second ads
Bumper ads are 6-second video ads, created for mobile devices and cannot be skipped. Since its launch in 2016, this format has helped to improve advertisers’ awareness globally: out of 122 Bumper Ads campaigns,
Google found that more than
70% increased awareness of the respective brands . The effectiveness that the Bumper format has demonstrated in recent years has exceeded expectations.
For some advertisers,
Bumper may simply be a short teaser for a longer ad. For others, the format might provide a way to break down a 30-second ad into a sequence of six-second clips.
The number one Bumper ad chosen by
YouTube, for the Samsung S8, has How to Build Phone Number List of the qualities for a near-perfect Bumper ad. Although there is no narration, the ad used text for those viewers watching the video without audio. It had a clear objective: it is large in size, with very narrow borders and excellent definition.
Advertisers are very restricted when creating a 6-second video, while in a 30- or 90-second video they have time to tell a story, product or information, with offers and branding.
But with Bumper Ads, you don’t have that privilege
The ad must be Specific Database By Industry lead concise . If you try to give too much information, viewers may be left confused, and the campaign’s impact will be weak.
YouTube Advertisers’
“The High Diver” ad is also a good example of how to make the most of 6 seconds. It’s an intense ad with a clear message to viewers: the fear and uncertainty of water scarcity in the coming years. This Bumper ad has an impact because it shows a very big story in a very small format.
Discovery Ads, another of Google’s new features
Discovery Ads are one of the great innovations that Google has launched in recent months.
