As we announc. today I propose to you the complete interview and his point of view on the evolution of PR and digital communication in general. A subject that he already Hi Riccardo how mention in a previous article ! One thing is certain. and we talk about it during our Launchmetrics PR workshop. the digital environment. which changes at the spe of light. challenges communication professionals. but also allows the development of new initiatives. Interview with Riccardo Scandellari 1 Hi Riccardo. how do you think the work of communications professionals has evolv in the last 5 years? Hugely! I’ll give just one example: in 2009 the iPhone. the first real smartphone. was releas in Italy and the following year tablets made their appearance.
A few years ago, we were talking about PR. Now is it the content that allows us to communicate the company?
Today. almost half of visits to online sites come through these small portable objects. and more than half of people who use a social network access Hi Riccardo how them b2b email list through them. A few years ago. we were talking about PR. Now is it the content that allows us to communicate the company? WEB 2.0 is bas on content and the conversation that develops between people . These are the tools through which a message is spread and content goes viral. Some bloggers have very large communities and now compete with traditional mia. Regarding Influencers: does the qualitative aspect matter more than the quantitative one. when considering the type of people they attract (community)? The personal influence of a blogger or internet personality is never accidental.
Regarding Influencers: does the qualitative aspect matter more than the quantitative one, when considering the type of people they attract (community)?
Usually these characters obtain the aggregation of a well-defin and vertical audience on the topics they deal with. Let me explain: involving an “influencer” specializ in food to use it in the technological field is certainly less effective than a blogger who already has an audience on the topic. What do influencers/bloggers or tweeters expect from companies? A blogger with a large community always takes his personal reputation into account and will hardly expose himself by talking about a certain product simply for having receiv it for free. especially if this does not Hi Riccardo how convince him. His participation in an event Mobile Number List organiz by the company producing the product is certainly more useful. taking care to make him aware of the logic that