Email marketing terms you should know

Understanding all the email marketing terms isn’t always easy. But as complicat as the jargon may seem, it’s important to clearly understand the basics. Some terms have legal implications that are crucial to know, while others represent trends and practices that you’ll want to incorporate into your strategy.

So, instead of smiling and nodding your head in those marketing meetings , it’s time to get to know some of the most commonly us terms. To help you get up to spe, we’ve put together this quick glossary of email marketing terms you should know, along with some of our resources. So, let’s get to work.

A/B Testing
It can be difficult to know which aspects of your campaigns—your email subject line or CTA, for example—will yield the best results. A/B testing allows you to test two variations of the same element to see which is most effective.

What is A/B testing in email marketing?

Acceptance rate
This is the percentage of emails you send that are accept by your recipients’ email servers and is sometimes call the deliverability rate. It does not necessarily mean that an email has reach the inbox, but that it has not bounc.

Acceptable spam czech republic phone number list reporting rate
The rate at which your emails can be report as SPAM without negatively impacting your sender reputation. Typically, anything over 0.1% (1 report per 1,000 emails) requires your attention and can cause you problems.

Mass mailing
The same email sent to a large number of recipients or to your entire subscriber list.

Bounce rate
Bounce rate refers to the percentage of emails you send that are not accept by your recipients’ email servers.

How to ruce bounce rate and improve deliverability

What bounce rate should I expect?
Mass emails
Marketing or advertising emails sent to large top 4 email marketing service providers for small businesses groups of people at once. These are usually emails that are not personaliz for each recipient, although they may be target to a specific segment of your audience.

The best way to send mass emails
What is mass mailing by lists and how is it done?
Buyer persona
A buyer persona is a fictional representation of your ideal customer. A buyer persona has the archetypal traits of your customer, such as their age, interests, location, occupation, marital status, income, and more. By putting a (fictional) face to an unnam audience, you can better personalize your marketing.