I improved SEO for a client by building more internal links and updating old pages to align them with search intent,” says Isioma Ogwuda , senior content should have marketer at Do Content Right. Poor Linking and User Experience #5: Limited content formats Sure, blog posts are great and all, but if you want to connect with your audience, you need to mix things up. Think about it – not everyone learns the same way. Some people learn visually, while others prefer to listen or read. That’s why it’s important to diversify your content and create different types of media, such as videos, infographics, e-books and even comparison sites.
Talk directly with customers to learn
This way you can reach people in different ways and make your topic clusters more engaging and accessible. Ross Simmonds, founder of Foundation Marketing, is Georgia WhatsApp Number List a strong advocate of diversifying your content. Limited Content Formats Build a theme cluster strategy that works for SaaS in three steps Step 1: Research Find out what your target audience needs and what problems they face. Here are some tips: about their needs and wants. Identify common questions your target audience has about your products or services and create content that answers them. Ask your current customers for feedback to improve your offers. Research with Google and SEO tools to find searches related to your business.
Because SEO tools are not intended to
Tools like Ranktracker , Ahrefs and Also Asked can help you identify important keywords and topics. Notice that SEO tools are last on the list? replace conversations with Mobile Number Listcustomers and employees with customer contact. Research Step 2: Plan content When planning content for SaaS, you should start by grouping related keywords based on their current relevance. Use synonyms, variations of keywords and related terms to create these groups. It is also important to consider the search intent. purpose (informational, navigational, commercial or transactional). For example, “Sales CRM reviews” and “Buy sales CRM” should be on separate pages because they have different search purposes. It’s a good idea to include all search intents within a topic cluster to cover all bases. Once you’ve organized your topics, you can group them into different stages of the buyer’s journey.