What happens when a page attracts a lot of high-quality links (backlinks in SEO)?
The site is higher in Google!
And that’s exactly what happened with our client’s e-commerce blog post.
His post is currently ranking #2 in Google for his target keyword (2100 searches/month).
Remember, the keyword I’m ranking for is no joke. 2100 is a lot of searches.
Despite being relatively new, the site ranks above large websites and stores, including marketplace and Allegro.
Because it ranks #2 for this target keyword – and ranks for dozens of long-tail keywords – organic traffic to this page continues to increase day after day.
Combining the viral traffic, plus everything else you’ll read about in December with slow organic traffic (and paid advertising), the client had a site that drove over 20,000 total page views.
As you know, many people leave the business year after year because they did not get enough page views and product hits.
That’s why I want to point out that the traffic on this site is changing masterfully.
Do you already see the potential of content marketing
In fact, this one post generated 953 new email subscribers and over 30k in net sales!
Want to know how we did it… and how you can do the same?
Read on.
Content Marketing Strategy
Now it’s time to find out how this online store became so successful so you can emulate it in your content strategy.
Here’s something many fear in the internet marketing industry – content marketing:
High costs and competition.
Most industries are CRAZY competitive.
But understand this:
You can do a lot on your own without hiring our content marketing agency
Really!
And you can overtake the competition that has been on the market much longer.
So here’s what you need to do.
SEO and content marketing basics.
Look through the big players. Their blogs are often boring. The content is really generic and uninspiring, leaving you with a huge opportunity.
Refresh your knowledge of the principles of correct HTML coding
Focus on optimizing your code according to our tips that you will find in the post on SEO optimization.
But to take your store to the next level, you need to do something more.
To compete with the big players in the online marketing space, you need something different:
A proven content marketing strategy that you can use to achieve SEO success.
In other words, do it 100%
Let’s dive into the process.
Here are the steps:
Create amazing content marketing content
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You have two options here
1. Direct, highly relevant content – this is content watch the video on what content marketing is below that is directly related to your industry. For example, if you have a blog about cats, you want to look for popular content about cats. That’s it.
2. Indirect Content – This type of content is not 100% related to what your blog covers. However, there is something in it that you can incorporate into your own. For example, a blog post titled “50 Ways to Improve Your Dog’s Health” could easily be transformed into: “15 Tips to Improve Your Cat’s Health”.
Once you discover what your blog readers are looking for, do some keyword research to identify the keyword phrases you want to rank high for in Google.
Here’s how you can follow the same content phone number lt process when optimizing your content marketing strategy.
First, use Google Keyword Planner to find high-volume keywords to do your content marketing around.
When you use GKP, you will notice that keywords have different number of searches per month.
Then identify the posts and pages that are currently ranking on the first page of Google and see if they are not good enough.
Then you can use a content marketing strategy to start competing with others
Here’s how:
Step 2: Correct the content found in Step 1
Content marketing takes work.
Once you have found well-crafted content, you need to complete the most important part of any content strategy:
Create something better
Use 5 techniques to take your content to the next level:
1. Publish ONLY actionable content marketing tips
This is important.
No matter the industry, people want information they can immediately use.
So focus on specifics
Make every effort to ensure your content is detailed, educational, and actionable.
2. The post is filled with real-world examples
When it comes to content, there is one thing I have found to be true almost 100% of the time:
People love examples.
When you hear the words “for example,” your brain breathes a sigh of relief. That’s because research shows that examples make learning easier.
3. Add quotes and insights from experts
To add an extra layer of value, include original quotes from industry experts.
How?
For each tip in the post, find an expert who knows a lot about it…
…and send them an email asking what the person thinks about…
4. Then run UX optimization, user experience
As I mentioned earlier, most content on the internet is difficult to consume.
It not only looks professional, but it is off-putting. That is why you need to take care of the visual aspect. Properly formatting the content makes reading the blog much easier and the user can immediately read the fragment that interests them.
Another interesting thing is the table of contents.
5. Amazing design
There’s no way around it:
If you want people to read and share your content, it has to look GREAT.
Guides/posts must be full of high resolution graphics and screenshots.
