Despite videos’ proven success in reaching and persuading consumers, many companies still shy away from using videos in their marketing, sales, and social media content. Anyone who’s taken a stab at adding videos to their content mix knows there’s a learning curve. Even though it’s not easy to get started, 92% of video marketers…
For your business to grow and thrive, you need to generate a steady stream of inbound leads. However, lead generation can be a huge challenge for sales and marketing teams. In fact, over 61% of marketers say that generating high-quality leads is their biggest challenge. Luckily, with the right inbound lead-generation strategies, you can nurture leads into…
Email is undeniably an effective platform for lead generation. However, with users receiving over 40 emails daily, it’s getting harder to stand out in a crowded inbox. In fact, 61% of marketers say this is the biggest challenge they face in digital marketing. So how do you get potential customers to fill out that all-important email opt-in form…