Email marketing is a fundamental channel in the digital world, connecting companies with their audience in a personal and direct way. However, in a crowded inbox, how can your email stand out? The key lies in the art of creating visually appealing emails. In this article, we’ll explore how a campaign editor can be your…
Email marketing remains the cornerstone of digital marketing strategies, offering businesses direct communication to engage and nurture their audience. However, diving into the world of email marketing without proper preparation can lead to missed opportunities and not getting the results you expect. To ensure success, it is essential to have a comprehensive checklist covering all…
A visually appealing email design can attract your target audience, showcase your brand message, and encourage subscribers to click on your CTA. Since email marketing generates 40 times more leads than social media , it is one of the most effective ways to improve conversion rates. All in all, your email design is a very…
Staying on the cutting edge of digital marketing is essential for small businesses. As technology continues to change consumer behaviors and interactions, staying on top of the latest digital marketing trends is no longer an option, but a necessity. In this article, we embark on a journey through the dynamic digital marketing landscape , uncovering…
As a small business, you need your tools to be effective and reasonably priced. If you work with a small team or are a freelancer, you don’t have time to navigate complex tools. You need something simple and easy to use. Email marketing is a smart move for any small business owner. The return on…
Your email or newsletter should maintain a balance between text, white space, images, and links. However, there are still many marketers who send emails that do not comply with this rule. At Benchmark, we’ve correct format seen it all: emails with too many images and overly simple emails with little engaging content. The goal of…
Before you even build your lead generation funnel, create a lead capture form, and design a landing page, you need to create a lead magnet. This very first step will affect the success of the whole lead generation campaign and determine whether your digital marketing strategy is effective or not. In this post, we’ll introduce you…
Email is one of the most popular communication channels in the world, with more than 4.4 billion email users globally. And it’s really effective. According to a survey from Salescycle, 59% of people claim that their purchase decisions are influenced by marketing emails. The same survey found that 50% buy directly from a marketing email every month. Outreach email…
You probably don’t need me to tell you just how impactful email marketing can be. But it’s still worth looking at the numbers because they make for pretty impressive reading. According to a survey from Litmus, the average email marketing program delivers a return on investment (ROI) of $37 for every single dollar spent. Even more…
Your ideal client prefers searching for your products or services online rather than speaking with sales reps. In fact, 81% of consumers do their own research before making a purchase, and 68% of customers don’t want to speak to your sales team. To target these potential clients, you’ll need to make some adjustments to…
It takes visitors as little as 0.5 seconds to form an opinion about your website. This gives you a very small window of opportunity to make a good first impression. Developing and designing a top-notch website for your brand is vital if you want to build credibility, earn your prospects’ trust, and get referrals. Research shows that: 75%…
Creating a personal connection with your audience can feel like an elusive goal. However, one powerful way to boost this engagement is through scrapbook personalization. When you customize your scrapbooks, you’re not just assembling images and text; you’re crafting a narrative that invites readers into your world. This approach does more than showcase moments –…