The way companies manage customer experience can be the key to gaining or losing customers. Today, more than ever, customers expect fast , accurate and available responses at all times, regardless of the time or communication channel. For Contact Centers, which are the direct point of contact with the customer, meeting these expectations can be a constant challenge ,…
Telephone debt collection is a delicate process that, when executed effectively, not only helps to recover debts, but also strengthens customer relationships. For many professionals, each call represents a challenge : how to approach the conversation to obtain positive results without losing empathy? Building a proper script for each phase of the collection is key to achieving…
In today’s digital age, email marketing has establish itself as an essential tool for all those companies that want to connect effectively with their audience. Through different types of email marketing strategies , it is possible to achieve direct, personaliz and meaningful communication with subscribers. In this article, we explain the different types of email…
You probably already know that you should be using email marketing , but you may not be sure how to get the most out of it. Lead nurturing and lead capture can be tricky, and it’s common for businesses to make mistakes that can undermine the effectiveness of your strategy. In fact, according to recent…
Email marketing has become an essential tool for businesses looking to connect with their audience effectively. However, sending emails without measuring their performance is like navigating blindly in a digital world. This is where Key Performance Indicators or KPIs come into play in email marketing . In this article, we will explain the importance of…
B2B (Business to Business) marketing plays a vital role in today’s business world. Statista’s 2022 State of B2B Digital Marketing report highlights that 86% of B2B companies consider marketing essential to their success. In a relationship-focused business Key Strategies environment, implementing effective marketing strategies is crucial. Throughout this article, you will learn how to customize,…
After all the sweat, blood, and tears you’ve put into crafting that all-important email for your subscribers, it’s finally time to hit the send button. But after you send them, a large portion of your subscribers end up not receiving them. Can you imagine the horror? Bounc emails are nothing new in ruce bounce email…
you’ve started an ecommerce business, this should be music to your ears. It means there’s a ready market to buy your products. However, to make the most of this opportunity, you must first develop an ecommerce marketing strategy. A marketing strategy helps you improve brand recognition, drive consistent traffic to your ecommerce website, and encourage…
Major email providers like Gmail and Yahoo know how annoying it is for users to receive spam messages . That’s why they have adjusted their filtering policies and are stricter with their rules. These new policies will come into effect in February 2024. Alert about new Gmail measures for mass mailings But what does this…
Have you ever wondered how some brands manage to capture your attention through a simple email? What magic do they use to ensure that their messages are not only opened, but also converted into concrete actions? The answer lies in email advertising , a powerful tool accessible to everyone. This article will guide you through…
The world of email marketing presents unique challenges for large businesses, differing significantly from the needs of freelancers or small and medium-sized businesses (SMBs). With a massive volume of contacts and such extensive communication both internally and externally, large corporations need a different approach . How to effectively target your audience at scale, avoiding the…
Email Marketing is a digital marketing tool used by companies to communicate with their subscribers via email. Due to its low investment and high reach, it is one of the favorite channels to create brand awareness, stay connected with your audience in a closer way and increase sales. Email marketing is not just about sending…