Bombay Sapphire and filmmaker Buz Luhrmann turn the world into a colossal

Is it possible to find inspiration in what is often the epitome of everyday life? The answer to this question is a resounding yes. At least this is what the Bombay Sapphire gin brand and the Australian filmmaker Buz Luhrmann believe, who have embarked together on an ambitious global campaign with the ultimate goal of encouraging people to soak up inspiration by bathing in the waters of the everyday. The campaign, signed by the AMV BBDO agency, invites people to capture and share on social networks what tickles their creative inspiration using the hashtag #SawThisMadeThis.

The new Bombay Sapphire campaign debuts with a visually dazzling spot

With their Sapphire campaign category email list and Luhrman aspire to look at the world differently and redefine it. “I think we are all inherently creative ,” says the director of Moulin Rouge . Luhrman had previously collaborated with Bombay Sapphire on the Frieze Art Fair event and has also illuminated spots for brands such as H&M and Chanel. His new collaboration with the Bacardi gin brand goes, however, one step further. Natasha Curtin, global VP of Bombay Shapphire, defines the cooperation with the Australian as “a real alliance, a mission and a search.”

Luhrmann will serve as creative director

The new Bombay Sapphire campaign Mobile Number List debuts with a visually dazzling spot directed by Juan Cabral and directed by MJZ that takes the viewer on a phenomenal journey through a series of images brimming with creativity . Inspired by El Aleph , the famous story by Argentine writer Jorge Luis Borges, the ad extracts paragraphs from this short story while the piece “Arabesque” by Debussy plays in the background. The spot was filmed in Buenos Aires, Juan Cabral’s hometown (and also one of the councilor’s main sources of inspiration).

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