work situation. The action or response you expect could affect the work you’re doing and you could find yourself in a dead end until that person acts or sends you the information you need. In these situations, it’s easy to get angry and show that displeasure in the hope of getting a quicker response. However,…
Calls to action or CTAs are nothing more than links that will allow the reader of your emails to click, either to make a purchase or to become a customer. Calls to action are used in emails, landing pages , websites, social networks, among others, since it is our only action examples means of attracting…
Understanding all the email marketing terms isn’t always easy. But as complicat as the jargon may seem, it’s important to clearly understand the basics. Some terms have legal implications that are crucial to know, while others represent trends and practices that you’ll want to incorporate into your strategy. So, instead of smiling and nodding your…
Do you know if people are actually reading your emails? While it may seem like a silly question, the success of your email marketing campaigns can’t be based solely on assumptions and hopes. You need to know how to measure the performance of your efforts, and regularly track the most suitable email metrics, so that…
Email marketing is a fundamental channel in the digital world, connecting companies with their audience in a personal and direct way. However, in a crowded inbox, how can your email stand out? The key lies in the art of creating visually appealing emails. In this article, we’ll explore how a campaign editor can be your…
Email marketing remains the cornerstone of digital marketing strategies, offering businesses direct communication to engage and nurture their audience. However, diving into the world of email marketing without proper preparation can lead to missed opportunities and not getting the results you expect. To ensure success, it is essential to have a comprehensive checklist covering all…
A visually appealing email design can attract your target audience, showcase your brand message, and encourage subscribers to click on your CTA. Since email marketing generates 40 times more leads than social media , it is one of the most effective ways to improve conversion rates. All in all, your email design is a very…
Staying on the cutting edge of digital marketing is essential for small businesses. As technology continues to change consumer behaviors and interactions, staying on top of the latest digital marketing trends is no longer an option, but a necessity. In this article, we embark on a journey through the dynamic digital marketing landscape , uncovering…
As a small business, you need your tools to be effective and reasonably priced. If you work with a small team or are a freelancer, you don’t have time to navigate complex tools. You need something simple and easy to use. Email marketing is a smart move for any small business owner. The return on…
Your email or newsletter should maintain a balance between text, white space, images, and links. However, there are still many marketers who send emails that do not comply with this rule. At Benchmark, we’ve correct format seen it all: emails with too many images and overly simple emails with little engaging content. The goal of…
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Do you own a small business and dream of making it big? Are you struggling to effectively reach your target audience? Look no further, because the solution could be right at your fingertips. A strong online presence is crucial to boosting your brand and reaching new customers. One way to achieve this is through engaging,…