But the emails we receive from brands today have very little to do with their predecessors. As it has adopted the latest trends, email marketing has surprised us with incredible features and designs. Do you want to know what the 8 avant-garde trends in Asia Mobile Number List marketing for 2019 are ? Then don’t miss this article!
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The 8 avant-garde trends in email marketing for 2019
8 major email marketing trends in 2019
1) Incorporate storytelling into emails
Storytelling (and its latest evolution, storyscaping ) is a resource that has been used for a long time to capture the attention of potential customers and engage them with your brand. Stories move people and can help you move your product.
But until now, it seems that marketers have not realized the great potential of email to tell their brand stories. According to experts, in the coming years we will see how this changes.
Because of its sequential nature and ability
Reflect the values and style of the brand. Storytelling is another element of branding, and as such, it must be consistent with the other elements we have defined.
Appealing to emotions .
Stories work because they move us
An impact that can come through laughter, compassion, tenderness, inspiration… in short, the whole Buy Telemarketing contact list of human emotions.
Don’t be promotional . Storytelling is another element of content marketing and as such, its priority should be to provide value to the user, not to sell. Therefore, you should avoid referring directly to the benefits of the brand or product.
2) Encrypt emails
Did you know that in Denmark
In recent years, user concerns about privacy have been on the rise and legislation on the subject has become increasingly restrictive. However, according to Litmus’ 2018 State of Email study, only 23% of marketers encrypt their emails in transit, although this figure is on the rise (21% more than the previous year).
In addition to legal requirements, consumer demands for privacy are increasing. Therefore, among the email marketing trends for 2019 we can expect an increase in end-to-end encryption (E3EE). This technology allows sending emails whose content cannot be seen by anyone: not hackers, not governments, not companies.
3) Create emails that behave like websites
With the constant development of new technologies, we can increasingly incorporate more functionalities into emails.
