How to Grow a Permission-Based Email Subscriber List

Imagine you run a very successful service agency. You have a lot of loyal clients, a great reputation, but a very, very small email subscriber list. You want more people on that list, but you have to do it in the ideal way. To do that, you need to collect permission-based subscriptions so you can send them your emails or newsletters.

Create a registration form

Create a small registration form and place it Grow a Permission on every page of your website.

Don’t skimp on just putting it on your homepage. Create one that matches your website’s theme and place the code on every page your customers and potential customers might stumble upon. Wondering what a signup form is? Here’s an example:

 

Use a link in your email signature that leads to the registration form
Add a button to your signature so that the messages you send will link to your website’s signup form , so people can sign up to receive your content.

Organize a subscription campaign

Organize a subscription campaign for your customers in your physical or online store. Use a form for them to fill out to indicate that they agree to subscribe. Keep copies of all your subscription forms, in case you receive a spam complaint later.

If you want to sign up a lot el-salvador phone number list of people at once, offer some sort of incentive. These incentives can include:

A discount on your products or services
Special access to VIP sales and other events
A thank you gift for signing up
Advance notice of sales and holidays
Giveaway of a gift to one of your new subscribers
Use the “forward to a friend” link
Use a “forward to a friend” link in your emails so your customers can have their friends, family, and colleagues sign up too. Link back to your website so they can find your signup form and enter their own details.

Attend trade fairs
contacts and business cards. Use some incentive to get more contacts.

If you choose this option, we highly recommend that you use double opt-in for this option. In other words, you can enter the email addresses by hand into your sign-up form when you get home, but set it up so that each new subscriber receives an email with a link they must click to activate their subscription. Without this, you have no proof of subscription. A business card is just a business card. The card alone will not prove to email service providers that you have permission to email your subscribers.

Promote your newsletter in other newsletters

Many industry-related email newsletters include advertising space for other media. For example, if you run a camping store, you might want to promote your email newsletter in any how to create a content plan that gets results emails focused on the outdoors.

How to convert a doubtful list into a permitted list
Imagine you inherit a cz lists contact list from a colleague who says it’s permission-based. You could take their word for it and start sending, but that’s a pretty big risk. What if it’s an opt-out list that automatically opts people in when they buy a product, or even a list that was once permission-based but hasn’t been used in a long time?

If you encounter situations where you have even the slightest doubt that your list is permission-based, you’ll need the following to settle the matter.