Top 4 Email Marketing Service Providers for Small Businesses

As a small business, you need your tools to be effective and reasonably priced. If you work with a small team or are a freelancer, you don’t have time to navigate complex tools. You need something simple and easy to use.

Email marketing is a smart move for any small business owner. The return on investment is many times higher than the cost across all industries.

But how do you choose which email

marketing software to use among the vast number of tools available?

Here we have rounded up the four best email marketing software services for your small business. Whatever your needs, one of these tools will be the ideal one for you.

Benchmark Email
Benchmark Email features an intuitive drag-and-drop campaign editor to make email creation seamless.

The built-in photo cayman islands phone number list editor helps less experienced users create visually stunning email designs without the need for more advanced photo editing software, such as Photoshop.

They also offer web-based signup forms , automated email campaigns, A/B testing , and detailed reporting that helps you grow, retain, and convert leads.

In short, Benchmark Email is an all-in-one solution to add to your toolbox.

Pricing plan
Benchmark has three pricing tiers, from the free version to the customizable version (for corporate clients).

Their free plan offers the campaign editor, signup forms, reports, 500 contacts and 3,500 emails per month.

 

Verdict
Benchmark is a great email marketing software option for any small business, eCommerce, or hospitality business. Its pool of visually-focused email templates makes it especially good for visually-focused businesses or retailers, such as wedding photographers, landscapers, bakers, etc.

MailChimp has the best brand recognition

as a popular email marketing service. You’ve probably heard a lot about it and wondered if it’s worth it.

MailChimp is great for solo users. It’s simple and easy to learn. Its drag-and-drop campaign editor and built-in data analysis tools make it easy to track email marketing terms you should know and fine-tune your email marketing strategy .

for advanced email marketers. Over 300 integrations with third-party tools make it easy to create a marketing site.

MailChimp also offers multi-factor authentication ( MFA ) as an added security measure. Without strong security, hackers can quickly gain unauthorized by lists access to your email accounts. As a result, they can compromise sensitive data or even send fraudulent emails in the name of your brand.

In short, MailChimp is an all-in-one marketing hub that’s beginner-friendly and advanced enough to support your business as it grows.