How to increase sales: The ultimate cheat sheet
Your ideal client prefers searching for your products or services online rather than speaking with sales reps. In fact, 81% of consumers do their own research before making a purchase, and 68% of customers don’t want to speak to your sales team.
To target these potential clients, you’ll need to make some adjustments to your sales approach.
Rather than focusing all your efforts on cold calls and emails, it’s time to rethink how you drive conversions.
Not sure where to start? We’ve put together the ultimate cheat sheet for you. We’ve included 10 ways you can increase conversions in a world where consumers prefer not to speak to your sales department.
1. Align Your Sales and Marketing Teams
Both your marketing and sales departments share a critical aspect: tracking KPIs within a certain time frame.
It makes sense, then, to have them working alongside one another rather than in silos.
Your marketing team likely generates new leads and improves customer experience, while your sales team qualifies and nurtures these leads.
Considering there’s one objective in mind—turning leads into paying korea email list customers—both teams should work together to achieve your sales goals.
2. Emphasize the Value of Your Offer
The best way to sell something is not by promoting its know these principles for effective marketing communication features, but rather by emphasizing the benefits it offers to your prospects.
Here’s an example of features versus benefits. It belize lists should be clear that the marketing message on the right-hand side of the image is more effective:
In this part of the sales cycle, you can refine your offer by answering these questions:
- How do customers benefit from your product or service?
- How long does it take to see the results?
- What are the pain points your prospect is facing, and how can your product help?
Once you have these answers, you’re one step closer to closing the sale.
The next time you’re pitching your product, consider focusing on how it will improve your prospects’ quality of life, for example.
Once you can present what you’re selling from this perspective, your prospects are more likely to become paying customers. This sales strategy works regardless of your offering.
Need More Info? Speak to Your Existing Clients
You could take this one step further and speak to your existing clients to find out what they love about your product or service. This gives you insight into how you can better market your offerings based on their benefits.
3. Reevaluate Your Calls to Action (CTAs)
The best call to action is the one the user can see without having to look for it. So, if your CTA is stuck somewhere in the middle of your landing page, you need to move it further up.
You should also ensure the clarity of your CTAs.
For example, if you want prospects to sign up for your newsletter, your CTA should clearly communicate this. You need to tell people exactly what action you want them to take.
Remember, a picture speaks a thousand words. Use eye-catching CTA banners to make your offer stand out.
Here are some useful tools to help you create highly visible CTAs:
- ButtonOptimizer helps you design free CTA buttons. Once you’re happy with the button you’ve created, you can download it as a PNG file or CSS code. Now all you need to do is place them on your website.
- With Sniply, you can shorten any URL with the added bonus of overlaying your own content on a site. Even when directing prospects to third-party content, you’re in control. Track engagement with your CTAs using Sniply to understand audience interaction.
- HubSpot’s CTA buildert is a tool that goes beyond the design of your CTAs. In addition to being able to customize everything, this solution also allows you to test, track, and optimize your calls to action.
4. Revamp Your Landing Pages
Your messaging should be consistent across all your platforms, including your landing pages.
The first thing you’ll want to do is ensure that all your links direct users to the right place. For example, if you sell different kinds of software and your prospect clicks on a link for a free trial, make sure it’s connected to the right page.
Another important element of your landing page is your contact form. Similar to your CTAs, your forms should also be clear and simple.
Ensure that your contact form’s questions align with what your sales team needs to close deals, but only request essential information.
Aside from checking your links and refining your contact form, there are some tools you can use to create a strong landing page that drives conversions. Here are our favorites:
Unbounce, as the name suggests, helps you create landing pages that keep visitors engaged.
Using their Smart Builder, Copy, and Traffic features, you can create campaigns and improve your results faster than ever.